Anne Theisen Consulting Clients

This is a partial list highlighting the range of services I provide:

Oscilla Power

Role: Brand Strategist, Collateral Designer

Project: Company naming, logo design, visual identity style guide creation, collateral design

S E R V I C E S P R O V I D E D

Started working with team as the company concept was still being formulated and distilled. Researched marketplace and spearheaded a multiple-round corporate naming process. Designed visual identity including logo. Supported a quick-turn effort to prepare Oscilla Power leadership to present at an invitation-only industry showcase; generated datasheet, designed business cards, created PowerPoint presentation, helped determine booth layout and materials needs.

Tips & Techniques

Role: Designer, Web Strategist

Project: Brand identity development, brand strategy and key messaging, website creation

S E R V I C E S P R O V I D E D

Provided full spectrum of strategic brand development services for Tips & Techniques, a new organization providing an exceptional alternative to traditional software training. Designed logo and complementary visual identity guide. Wrote all key messages and designed and wrote website content.

Active Engineering LLC

Role: Brand Strategist, Business Advisor

Project: Strategic marketing plan, brand identity and key messages

"Anne helped our company to develop our core competitive advantages and establish our target markets. With her help on branding we now present the right image to our customers and they remember who we are and what we do."

Jeremy White, General Manager
Active Engineering LLC
The Jakpak

S E R V I C E S P R O V I D E D

Constructed a strategic marketing plan to launch a new product, the Jakpak, a three-in-one rain coat, sleeping sack and mini-tent. Created brand strategy from the ground up. Wrote all key messaging and advised on the development of marketing materials. Lead a product and corporate renaming process.

Jurassic Parliament

Role: Brand Strategist, Website Development Project Manager, Business Advisor

Project: Brand identity development, website creation, visual ID creation project management

S E R V I C E S P R O V I D E D

Developed a brand strategy and marketing foundation for a new company, Jurassic Parliament. Worked closely with creative director to create a strong visual identification for the new firm which reflected their unique educational offerings to the diverse markets utilizing Parliamentary procedure. Crafted an elegant, expandable website architecture and supported the development hard-copy marketing materials.

Amara

Role: Project Manager

Project: Brand strategy and key messaging

"Anne's expertise, enthusiasm, and spirit were instrumental pieces in our brand messaging project. Thanks to her thoughtful guidance and collaborative approach, we now have an incredibly effective and useful set of communications tools."

Andrea Fullerton
Director of Development
Amara

S E R V I C E S P R O V I D E D

Worked with team of branding and communications experts to provide Amara with a clear and effective brand strategy to guide all communications, for the 80 year old agency. Managed the team schedule and progress, acted as day-to-day account manager/liaison and participated in the development of the key messages providing Amara with the framework for creating new, targeted marketing materials.

C3 Research Associates

Role: Brand Strategist, Business Advisor

Project: Brand identity and key messages

S E R V I C E S P R O V I D E D

Created brand strategy from the ground up for C3 Research Associates, a new Clinical Research Organization based in Seattle. Wrote all key messaging and advised on the development of marketing materials.

Seattle Cheese Festival

Role: Event Director, Vice President of Board

Project: Develop brand-building event for DeLaurenti Specialty Food & Wine, specifically focused growing national and international awareness of their unique artisanal cheese offering.

S E R V I C E S P R O V I D E D

Worked with client to launch an annual, international event. Delivered concept, strategy, partner recruitment and relationship management, brand definition and messaging, project leadership, and operational oversight. The Seattle Cheese Festival celebrated its third year in 2007. Over 60,000 people attend this consumer festival held at Pike Place Market each year.

Gracewinds Perinatal Services

Role: Brand Strategist, Business Advisor

Projects: Marketing and Sales Strategy for New Business, Brand Messaging

S E R V I C E S P R O V I D E D

Developed marketing and sales strategy for a new Seattle-based business, Gracewinds, which offers products and services to expectant families. Created brand messaging and positioning. Provided general business counsel and operational support to address investor interest.

Agros International

Role: Brand Manager, Web Project Manager

Project: Marketing Collateral Overhaul

S E R V I C E S P R O V I D E D

Partnered with Agros International, a Seattle-based non-profit to update their marketing materials, including a complete website redesign. Wrote copy, developed content and advised on brand messaging. Created e-newsletters.

Verdiem Corporation

Role: Marketing Manager

Projects: Direct Marketing, Website redesign, Collateral Development

S E R V I C E S P R O V I D E D

Supported growth of Verdiem, a Seattle-based energy-saving software company. Developed and executed numerous direct marketing campaigns to support internal and external sales teams. Developed key messaging. Project managed a complete website overhaul, overseeing a graphic designer, developer and editor. Updated all marketing collateral including corporate identity documents.

Snoqualmie Gourmet Ice Cream

Role: Brand Strategist, Project Manager

Project: Corporate Re-branding

S E R V I C E S P R O V I D E D

Managed the redesign of the corporate logo. Updated the Snoqualmie Gourmet brand identity, product packaging and all marketing materials including their website. Designed and developed new business-to-business marketing materials to improve sample trials. Created promotional materials and e-newsletters.