Project: Develop brand-building event for DeLaurenti Specialty Food & Wine, specifically focused growing national and international awareness of their unique artisanal cheese offering.
S E R V I C E S P R O V I D E D
Worked with client to launch an annual, international event. Delivered concept, strategy, partner recruitment and relationship management, brand definition and messaging, project leadership, and operational oversight. The Seattle Cheese Festival celebrated its third year in 2007. Over 60,000 people attend this consumer festival held at Pike Place Market each year.
Gracewinds Perinatal Services
Role: Brand Strategist, Business Advisor
Projects: Marketing and Sales Strategy for New Business, Brand Messaging
S E R V I C E S P R O V I D E D
Developed marketing and sales strategy for a new Seattle-based business, Gracewinds, which offers products and services to expectant families. Created brand messaging and positioning. Provided general business counsel and operational support to address investor interest.
Agros International
Role: Brand Manager, Web Project Manager
Project: Marketing Collateral Overhaul
S E R V I C E S P R O V I D E D
Partnered with Agros International, a Seattle-based non-profit to update their marketing materials, including a complete website redesign. Wrote copy, developed content and advised on brand messaging. Created e-newsletters.
Verdiem Corporation
Role: Marketing Manager
Projects: Direct Marketing, Website redesign, Collateral Development
S E R V I C E S P R O V I D E D
Supported growth of Verdiem, a Seattle-based energy-saving software company. Developed and executed numerous direct marketing campaigns to support internal and external sales teams. Developed key messaging. Project managed a complete website overhaul, overseeing a graphic designer, developer and editor. Updated all marketing collateral including corporate identity documents.
Snoqualmie Gourmet Ice Cream
Role: Brand Strategist, Project Manager
Project: Corporate Re-branding
S E R V I C E S P R O V I D E D
Managed the redesign of the corporate logo. Updated the Snoqualmie Gourmet brand identity, product packaging and all marketing materials including their website. Designed and developed new business-to-business marketing materials to improve sample trials. Created promotional materials and e-newsletters.
